Illustrative demo: fictional product, ad and evidence. Findings are pre-written to show the workflow, not live model output.
Illustrative demo
Asset review: Kinetra Joint Complex, spring creator ad
A 32-second creator ad for a fictional joint supplement. This illustrative ForgeStack AI claim file lists seven claims; five are flagged for review. Reviewer A’s decisions are shown separately from each finding.
Asset review
Select a claim to see the frame, the finding, the reviewer’s decision and the evidence match.
- Flagged for review
- Appears supported
- Nothing flagged
- Product
- Kinetra Joint Complex
- Serving
- 2 capsules a day
- Claims in file
- 7
- Flagged for review
- 5
Evidence match
Claim 3 · E2: Boswellia and knee stiffness- Finished productMismatch
In the ad: "Clinically proven formula"
In E2: Boswellia extract alone
- DoseMatch
In the ad: 100 mg Boswellia a day
In E2: 100 mg a day
- PopulationPartial
In the ad: Active adults, 30–50
In E2: 60 adults, 40–65, with knee discomfort
- OutcomeMismatch
In the ad: "40% less stiffness"
In E2: Stiffness fell 40% from baseline over 8 weeks (22% after allowing for placebo)
| Dimension | In the ad | In E2 | Fit |
|---|---|---|---|
| Finished product | "Clinically proven formula" | Boswellia extract alone | Mismatch |
| Dose | 100 mg Boswellia a day | 100 mg a day | Match |
| Population | Active adults, 30–50 | 60 adults, 40–65, with knee discomfort | Partial |
| Outcome | "40% less stiffness" | Stiffness fell 40% from baseline over 8 weeks (22% after allowing for placebo) | Mismatch |
Product file: Kinetra Joint Complex, 60 capsules · daily serving 2 capsules.
Claims in file
Every express and implied claim, with where it appears in the ad.
- 10:00–0:04Image · Implied
Knee X-ray labelled "Osteoarthritis"; caption "Move like you used to"
Flagged for review - 20:04–0:09Voiceover · Express
"750 mg glucosamine to support joint comfort after exercise"
Appears supported - 30:09–0:14On-screen text · Express
"Clinically proven formula: 40% less stiffness"
Flagged for review - 40:14–0:19Voiceover · Express
"Turmeric that cuts joint pain in half"
Flagged for review - 50:19–0:24Caption · Express
"For runners and lifters: back on the trail in 7 days"
Flagged for review - 60:24–0:28Testimonial · Implied
Mark: "Ran my best marathon time, three weeks in"
Flagged for review - 70:28–0:32On-screen text · Disclosure
FDA disclaimer; "Mark received free product"
Nothing flagged
| # | Time | Source | Claim | Type | Status |
|---|---|---|---|---|---|
| 1 | 0:00–0:04 | Image | Knee X-ray labelled "Osteoarthritis"; caption "Move like you used to" | Implied | Flagged for review |
| 2 | 0:04–0:09 | Voiceover | "750 mg glucosamine to support joint comfort after exercise" | Express | Appears supported |
| 3 | 0:09–0:14 | On-screen text | "Clinically proven formula: 40% less stiffness" | Express | Flagged for review |
| 4 | 0:14–0:19 | Voiceover | "Turmeric that cuts joint pain in half" | Express | Flagged for review |
| 5 | 0:19–0:24 | Caption | "For runners and lifters: back on the trail in 7 days" | Express | Flagged for review |
| 6 | 0:24–0:28 | Testimonial | Mark: "Ran my best marathon time, three weeks in" | Implied | Flagged for review |
| 7 | 0:28–0:32 | On-screen text | FDA disclaimer; "Mark received free product" | Disclosure | Nothing flagged |
Revision comparison
Version 2 checked against the decisions on version 1: what was resolved and what is still open.
- 1
Version 1
Knee X-ray labelled "Osteoarthritis"; caption "Move like you used to"
Reviewer A Reject
Version 2
Removed
Resolved - 2
Version 1
"750 mg glucosamine to support joint comfort after exercise"
Reviewer A Approve
Version 2
Unchanged
Approved - 3
Version 1
"Clinically proven formula: 40% less stiffness"
Reviewer A Needs change
Version 2
"Contains Boswellia, studied for joint stiffness*" with an accurate footnote
Resolved - 4
Version 1
"Turmeric that cuts joint pain in half"
Reviewer A Needs change
Version 2
"Turmeric to support joint health"
The only supplied evidence used twice the product’s dose.
Still flagged - 5
Version 1
"For runners and lifters: back on the trail in 7 days"
Reviewer A Reject
Version 2
Removed
Resolved - 6
Version 1
Mark: "Ran my best marathon time, three weeks in"
Reviewer A Needs change
Version 2
Adds "Results vary: 22% of surveyed customers reported less stiffness after 4 weeks"; marathon line dropped
Resolved - 7
Version 1
FDA disclaimer; "Mark received free product"
Reviewer A Approve
Version 2
Unchanged
Approved
Audit record
Who decided what, and when.
14 Oct, 09:12
ForgeStack
Version 1 uploaded by Priya N. (fictional); claim file prepared with 7 claims, 5 flagged for review
14 Oct, 10:03
Reviewer A (Dana K., fictional)
Decided findings 1–7: 2 approved, 3 needs change, 2 rejected
15 Oct, 16:40
ForgeStack
Version 2 uploaded; re-checked against v1 decisions: 4 resolved, 1 still flagged
15 Oct, 17:05
Reviewer A (Dana K., fictional)
Finding 4 left open pending evidence at 500 mg
Names and dates are fictional.
The fictional file behind this demo
Product
Kinetra Joint Complex: 60 capsules · daily serving 2 capsules.
- Glucosamine sulfate, 750 mg
- Turmeric extract (95% curcuminoids), 500 mg
- Boswellia serrata extract, 100 mg
Audience: Active adults aged 30 to 50.
Testimonial record
Mark R., 41, amateur marathoner; received free product. Customer survey of 150 buyers: 22% reported less stiffness after 4 weeks; no performance data.
Evidence summaries
- E1: Glucosamine sulfate alone, 750 mg a day; 70 healthy active adults, 30–55; Joint comfort after exercise improved versus placebo over 8 weeks.
- E2: Boswellia extract alone, 100 mg a day; 60 adults, 40–65, with knee discomfort; Stiffness fell 40% from baseline over 8 weeks (22% after allowing for placebo).
- E3: Curcuminoids, 1,000 mg a day; 80 adults, 45–70; Pain score halved over 12 weeks.
- E4: Glucosamine, 750 mg a day; 50 adults, 60–80, diagnosed knee osteoarthritis; Walking pain improved over 12 weeks.